ShiftCam introduces P Series and V Series mobile lens systems

GaryPageau , ,
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Shiftcam V-series

ShiftCam Gear announced the newly restructured LensUltra mobile lens ecosystem, introducing the P Series and V Series as two clear pathways for creators. The new lineup is designed to make high-quality mobile optics easier to understand, helping creators identify the right tools for the way they shoot – from travel, food, family and everyday content to cinematic storytelling, brand-building and more intentional mobile production, the company said.

“Creators don’t all begin in the same place, and they shouldn’t have to navigate mobile optics as if they do,” said Benson Chiu, founder and CEO of ShiftCam. “The new P Series and V Series create a clearer journey. Some people simply want better travel photos, family portraits, or food photography. Others are building brands, creating films, or producing professional content from their phones. By restructuring our lens ecosystem, we’re helping creators find the right tools for where they are today while giving them room to grow tomorrow.”

The new LensUltra ecosystem is organized around two distinct creator needs.

P Series

Shiftcam P series

Designed for casual photographers, travelers, families, students, and first-time lens users, the P Series expands what users can capture with the smartphone they already carry.

Built around the phone’s primary 1x camera, the $299 P Series offers three perspectives:

  • 60mm Telephoto: Ideal for portraits, pets, lifestyle photography, and travel details
  • 16mm Wide Angle: Perfect for landscapes, architecture, interiors, group photos, and travel scenes
  • 10x Micro: Designed for food photography, flowers, textures, crafts, and close-up details

The P Series helps users move beyond the limitations of digital zoom and software effects by changing the image optically before it reaches the phone’s sensor. The result is more natural framing, improved composition, and greater creative flexibility without added complexity.

V Series

Shiftcam V-Series magnetic filteres

The V Series introduces ShiftCam’s most advanced mobile optics to date, the company said. Featuring full-fluorite optics, advanced coatings, ultra-low chromatic aberration design, and the new S.Mount attachment system, V Series delivers higher levels of clarity, color fidelity, edge-to-edge sharpness, and optical precision.

The $1,049 V Series lineup includes:

  • 60mm Telephoto: For cinematic compression, depth, and subject isolation
  • 16mm Wide-Angle: For expansive landscapes, architecture, interiors, and environmental storytelling
  • 75mm Long Range Macro: For detailed close-ups, products, textures, and craftsmanship
  • 200° Fisheye: For immersive, creative, and highly expressive perspectives
  • Four Cinematic Filters
  • Carry Case

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.